Executive Briefings

Analytics Isn't New, But the Latest Version Does Require a New Understanding

Analytics companies are popping up everywhere as Big Data starts to work its way into more executive conversations. We've been down this road before; analytics isn't a new concept. However, new related technologies and a better understanding of what's at stake for businesses may make this wave a different one. The key is for everyone to get comfortable with the idea of using the new tools to roll their own analytics.

Analytics Isn't New, But the Latest Version Does Require a New Understanding

There have been times when analytics looked like a sure solution to many company ailments. Analytics, however, failed to break through because there was always something sexier and easier to understand coming out at the same time.

Years ago, analytics suffered from the reality that you needed a Ph.D. in statistics to really appreciate the stuff. Most companies have very limited supplies of doctoral candidates. They have many more sales people who need leads, so in the showdown between analytics and CRM, analytics always lost.

For analytics to be successful this time - and we really need it to be successful - several things have to fall into place.

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Keywords:  supply chain management, supply chain management IT, supply chain solutions, demand planning, demand variability, 

There have been times when analytics looked like a sure solution to many company ailments. Analytics, however, failed to break through because there was always something sexier and easier to understand coming out at the same time.

Years ago, analytics suffered from the reality that you needed a Ph.D. in statistics to really appreciate the stuff. Most companies have very limited supplies of doctoral candidates. They have many more sales people who need leads, so in the showdown between analytics and CRM, analytics always lost.

For analytics to be successful this time - and we really need it to be successful - several things have to fall into place.

Read Full Article


Keywords:  supply chain management, supply chain management IT, supply chain solutions, demand planning, demand variability, 

Analytics Isn't New, But the Latest Version Does Require a New Understanding