Executive Briefings

Analytics Software Highly Prized by Majority as Way to Red Customers' Intentions

Seventy percent of mid-sized companies are actively pursuing analytics technology to better understand their customers and make better decisions.

More than half of mid-sized companies are planning to increase their information technology budgets over the next 12 to 18 months and invest in an array of priorities, including analytics, cloud computing, collaboration, mobility and customer relationship solutions, according to an IBM global study.

The study, "Inside the Midmarket: A 2011 Perspective," found that 70 percent of mid-sized companies are actively pursuing analytics technology to better understand their customers, make better decisions and become more efficient.

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Seventy percent of mid-sized companies are actively pursuing analytics technology to better understand their customers and make better decisions.

More than half of mid-sized companies are planning to increase their information technology budgets over the next 12 to 18 months and invest in an array of priorities, including analytics, cloud computing, collaboration, mobility and customer relationship solutions, according to an IBM global study.

The study, "Inside the Midmarket: A 2011 Perspective," found that 70 percent of mid-sized companies are actively pursuing analytics technology to better understand their customers, make better decisions and become more efficient.

Read Full Article