Executive Briefings

Apple Polishes Its Sustainability Credentials with Commitment to Renewable Energy

Some Apples will be green. Apple data centers, that is. The technology giant has announced that its new half-million-square-foot data center in Maiden, N.C., will only use electricity that has been generated by renewable energy. The company said that the Maiden facility will be "the most environmentally sound data center ever built."

Coal-generated electricity has garnered the electronics giant a great deal of criticism. The decision complements plans for a data center currently in Newark, Calif., and one planned for Prineville, Ore., to go 100-percent renewable.

Two solar array installations are being built to support the North Carolina center, and both will use high-efficiency solar cells and an advanced solar tracking system.

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Coal-generated electricity has garnered the electronics giant a great deal of criticism. The decision complements plans for a data center currently in Newark, Calif., and one planned for Prineville, Ore., to go 100-percent renewable.

Two solar array installations are being built to support the North Carolina center, and both will use high-efficiency solar cells and an advanced solar tracking system.

Read Full Article