Executive Briefings

Are Retail Channels So Merged That Categorizing Where Sales Take Place Isn't Meaningful?

Arguing that "the line between stores and the internet is blurring so much," Macy's has become the first major publicly held retailer to stop reporting its e-commerce stats.

Setting aside the fact that Macy's would always see less disclosure"”especially to rivals"”as a nice thing, the move signals an important step for omni-channel/merged-channel retailing.

The day when in-store, mobile and online are so intermixed that they can't be meaningfully broken out is the same day true merged-channel retailing has happened. For Macy's, that day happened on Feb. 26, 2013.

"Candidly, it's getting so hard to know what's a store sale and what's a mobile sale and what's internet. It's getting harder to figure out the lines between them," Macy's CFO Karen Hoguet said. When asked for some e-commerce projections, she said: "I really can't give you that number. I mean, I don't know it. But clearly, the growth is continuing very aggressively. But sometimes, it's being bought on a mobile device sitting in a store. So I'm not sure how to define that."

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Keywords: retail supply chain, supply chain management, supply chain management IT, value chain, value chain IT, merged retail channels, omni-channel retailing

Setting aside the fact that Macy's would always see less disclosure"”especially to rivals"”as a nice thing, the move signals an important step for omni-channel/merged-channel retailing.

The day when in-store, mobile and online are so intermixed that they can't be meaningfully broken out is the same day true merged-channel retailing has happened. For Macy's, that day happened on Feb. 26, 2013.

"Candidly, it's getting so hard to know what's a store sale and what's a mobile sale and what's internet. It's getting harder to figure out the lines between them," Macy's CFO Karen Hoguet said. When asked for some e-commerce projections, she said: "I really can't give you that number. I mean, I don't know it. But clearly, the growth is continuing very aggressively. But sometimes, it's being bought on a mobile device sitting in a store. So I'm not sure how to define that."

Read Full Article


Keywords: retail supply chain, supply chain management, supply chain management IT, value chain, value chain IT, merged retail channels, omni-channel retailing