Executive Briefings

Are You Making Return, Repurchase Information Readily Available to Customers?

In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success.

Giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.

Competition is fierce in every corner of the market, which means that your rivals are always waiting for you to cut corners on details so that they can step in and triumph. If your customer runs out of your product and isn't sure where to quickly get more, you've missed an opportunity to divert them from a search that may lead to sales for another company.

Making return and repurchase information readily available to customers also shows that your product comes from a company that anticipates customer needs, gaining you valuable positive consideration in the mind of the consumer. 

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Keywords: retail supply chain, supply chain management, supply chain management IT, value chain, value chain IT, logistics & supply chain

Giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.

Competition is fierce in every corner of the market, which means that your rivals are always waiting for you to cut corners on details so that they can step in and triumph. If your customer runs out of your product and isn't sure where to quickly get more, you've missed an opportunity to divert them from a search that may lead to sales for another company.

Making return and repurchase information readily available to customers also shows that your product comes from a company that anticipates customer needs, gaining you valuable positive consideration in the mind of the consumer. 

Read Full Article


Keywords: retail supply chain, supply chain management, supply chain management IT, value chain, value chain IT, logistics & supply chain