Executive Briefings

As Health Consciousness Rises, So Does Growth in 'Healthy' Snacks

Growth of healthy snacks rose by 7 percent in 2014-2015 compared to "conventional" snacks, which only increased by 5 percent, according to research from Euromonitor International entitled No Sugar, Please: How Snacks Are Being Redefined.

"The growth in healthy snacks was driven by Western Europe and North America, which combined, increased by $10.8bn from 2011 to 2016, an emerging trend that could transform the food industry," says Jack Skelly, food analyst at Euromonitor International.

The “war on sugar” has dented the potential demand of sweet snacks as consumers have greater awareness of ingredients used in food production and are more cautious on their consumption. According to a recent Euromonitor survey, 47 percent of global respondents look for foods with limited or no added sugar. “The demonisation of sugar inevitably created a change in the type of ingredients used in snacks,” says John George, ingredients analyst at Euromonitor. In 2015, global sweeteners use in conventional snacks amounted to 15.5 million tonnes, while in comparison, new snacks included less than a fifth of this at 3 million tonnes.

This health trend doesn’t only foster ingredients shift but also new pack sizing strategies. “We’ve seen an increasing polarisation of pack sizes in conventional snacks, as larger formats are marketed for shared consumption, and smaller sizes more commonly launched as ‘calorie packs’. The aim of these new formats is to convey greater portion control and lower the guilt of buying a treat while still boosting impulse purchase,” adds Karine Dussimon, senior packaging analyst at Euromonitor.

Source: Euromonitor International

"The growth in healthy snacks was driven by Western Europe and North America, which combined, increased by $10.8bn from 2011 to 2016, an emerging trend that could transform the food industry," says Jack Skelly, food analyst at Euromonitor International.

The “war on sugar” has dented the potential demand of sweet snacks as consumers have greater awareness of ingredients used in food production and are more cautious on their consumption. According to a recent Euromonitor survey, 47 percent of global respondents look for foods with limited or no added sugar. “The demonisation of sugar inevitably created a change in the type of ingredients used in snacks,” says John George, ingredients analyst at Euromonitor. In 2015, global sweeteners use in conventional snacks amounted to 15.5 million tonnes, while in comparison, new snacks included less than a fifth of this at 3 million tonnes.

This health trend doesn’t only foster ingredients shift but also new pack sizing strategies. “We’ve seen an increasing polarisation of pack sizes in conventional snacks, as larger formats are marketed for shared consumption, and smaller sizes more commonly launched as ‘calorie packs’. The aim of these new formats is to convey greater portion control and lower the guilt of buying a treat while still boosting impulse purchase,” adds Karine Dussimon, senior packaging analyst at Euromonitor.

Source: Euromonitor International