Executive Briefings

As Internet of Things Proliferates, Efforts to Monetize It Grow as Well

It won't be long before smart devices are as ubiquitous as smartphones are today. Wearables and home appliances like Nest's smart thermostat have already taken off with consumers.

As Internet of Things Proliferates, Efforts to Monetize It Grow as Well

Companies like Google, Facebook and Microsoft are all feverishly working on virtual or augmented reality headsets that promise to upend how we interact with technology — and that's to say nothing of the wave of IoT-centric start-ups that have emerged over the past year-plus.

Soon IoT will be so widespread that businesses will adopt entirely new approaches that better capitalize on its potential. That will require CFOs to be prepared to support entirely new monetization strategies and billing models.

Companies are just beginning to explore how to monetize IoT to drive stronger business growth and increase customer satisfaction (and interaction). Yet, we can already see a few common use cases emerging.

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Companies like Google, Facebook and Microsoft are all feverishly working on virtual or augmented reality headsets that promise to upend how we interact with technology — and that's to say nothing of the wave of IoT-centric start-ups that have emerged over the past year-plus.

Soon IoT will be so widespread that businesses will adopt entirely new approaches that better capitalize on its potential. That will require CFOs to be prepared to support entirely new monetization strategies and billing models.

Companies are just beginning to explore how to monetize IoT to drive stronger business growth and increase customer satisfaction (and interaction). Yet, we can already see a few common use cases emerging.

Read Full Article

As Internet of Things Proliferates, Efforts to Monetize It Grow as Well