Executive Briefings

Auto Parts Chain Looks to Replace Its Point-of-Sale System

O'Reilly Automotive has been on a strong growth path for the past couple of years. Adding to the retailer's success has been its rate of growth and technology evolvement. O'Reilly has been keeping up with the pace of change by replacing its POS transaction engine, integrating promotions and incentives into the new system for a seamless customer experience and enhancing its electronic parts catalog.

The retailer is working to replace its point-of-sale transaction engine. This will not affect the catalog interface that team members and customers see but rather enhances the system architecture that is the backbone of how transactions are processed. O'Reilly will also implement a retail solution and replace its legacy homegrown system, allowing the retailer to have increased flexibility to implement more advanced and targeted promotions and enhance the customer experience with tighter integration between in-store systems and e-commerce efforts.

The new system will also provide the tools the retailer needs to address changing business needs and allow it to focus on continued enhancements in areas including its electronic parts catalog, which are O'Reilly's core competencies. The system will be tested in pilot stores in the back half of this year with rollout chain-wide in the first half of 2014.

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The retailer is working to replace its point-of-sale transaction engine. This will not affect the catalog interface that team members and customers see but rather enhances the system architecture that is the backbone of how transactions are processed. O'Reilly will also implement a retail solution and replace its legacy homegrown system, allowing the retailer to have increased flexibility to implement more advanced and targeted promotions and enhance the customer experience with tighter integration between in-store systems and e-commerce efforts.

The new system will also provide the tools the retailer needs to address changing business needs and allow it to focus on continued enhancements in areas including its electronic parts catalog, which are O'Reilly's core competencies. The system will be tested in pilot stores in the back half of this year with rollout chain-wide in the first half of 2014.

Read Full Article