Executive Briefings

Averitt Touts Speed of Asia-to-Memphis LCL Service

Averitt Express says its new less-than-container load Asia-Memphis Express service will offer transit times up to 10 days faster than traditional LCL service.

"Averitt's been providing LCL service from Asia for years, however, with this new service we have completely reengineered the way we are moving cargo," says Charlie McGee, Averitt's vice president of international development. "Our new operational process is unlike anything else being done right now. For the first time ever in our industry, we are truly integrating an LCL service with an LTL network. This ground-breaking approach will open the door for us to provide LCL service from the Asia market that is unparalleled in terms of speed, delivery consistency and seamlessness-all at a competitive price."

McGee describes the combination of ocean service and inland transportation this way: "We load containers in Asia and book them all the way to Memphis. After passing through the ports of Los Angeles and Long Beach, the containers move immediately to our Memphis service center. In Memphis, we deconsolidate the cargo and blast it through our LTL distribution network directly to our customers."

Usually, LCL cargo is consolidated at origin and deconsolidated at the first port of entry, says McGee. "Under our system, our exclusive relationships with partners in Asia give us the critical mass we need to ship LCL containers on a fixed schedule direct to Memphis. At the port of entry, we don't stop and hold LCL shipments until we have a full load of cargo to a certain destination. Because we regularly load containers bound for the South via Memphis, we can avoid these delays."

Visit www.averittexpress.com

Averitt Express says its new less-than-container load Asia-Memphis Express service will offer transit times up to 10 days faster than traditional LCL service.

"Averitt's been providing LCL service from Asia for years, however, with this new service we have completely reengineered the way we are moving cargo," says Charlie McGee, Averitt's vice president of international development. "Our new operational process is unlike anything else being done right now. For the first time ever in our industry, we are truly integrating an LCL service with an LTL network. This ground-breaking approach will open the door for us to provide LCL service from the Asia market that is unparalleled in terms of speed, delivery consistency and seamlessness-all at a competitive price."

McGee describes the combination of ocean service and inland transportation this way: "We load containers in Asia and book them all the way to Memphis. After passing through the ports of Los Angeles and Long Beach, the containers move immediately to our Memphis service center. In Memphis, we deconsolidate the cargo and blast it through our LTL distribution network directly to our customers."

Usually, LCL cargo is consolidated at origin and deconsolidated at the first port of entry, says McGee. "Under our system, our exclusive relationships with partners in Asia give us the critical mass we need to ship LCL containers on a fixed schedule direct to Memphis. At the port of entry, we don't stop and hold LCL shipments until we have a full load of cargo to a certain destination. Because we regularly load containers bound for the South via Memphis, we can avoid these delays."

Visit www.averittexpress.com