Executive Briefings

B2B Marketing ~ Honing in to Maximize Results

In the B2B world, the actual number of customers is microscopic when compared to B2C.  B2B executives are truly addressing a much smaller pool of customers. A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000.  Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers.

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In the B2B world, the actual number of customers is microscopic when compared to B2C.  B2B executives are truly addressing a much smaller pool of customers. A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000.  Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers.

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