Executive Briefings

Balancing Digital & Physical Products in Entertainment

The shift to digital content is happening gradually, says Sean Besser, vice president of business development with Rovi Corp. Supply-chain managers must embrace the change, even as they rely on traditional expertise to satisfy current customer demand for product. [Run Time (Min:) 9:52]

The shift to digital content is happening gradually, says Sean Besser, vice president of business development with Rovi Corp. Supply-chain managers must embrace the change, even as they rely on traditional expertise to satisfy current customer demand for product. [Run Time (Min:) 9:52]