Executive Briefings

Before Employing BI Tools, Decide First How to Use Their Output

Business intelligence tools allow a company to parse through its data to find the bits most important to its operations. Maybe that means figuring out which carrier is letting it down (or conversely, for a carrier to see if a shipper is unprofitable for it to serve). Maybe it just means going through visibility data to determine whether a perceived chokepoint is actually a problem.

Before Employing BI Tools, Decide First How to Use Their Output

But users of BI tools should determine, prior to using the tool, how they want to use the output. A monthly report on freight spending by lane and carrier is useful in terms of monitoring a company's network after the fact. But that report could also feed into procurement decision-making the next time a shipper bids out its business to carriers.
More real-time BI outputs might let a company monitor in-transit inventory on a vessel, for instance, but also allow it to decide on a diversion if there is a known problem at the destination port.

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But users of BI tools should determine, prior to using the tool, how they want to use the output. A monthly report on freight spending by lane and carrier is useful in terms of monitoring a company's network after the fact. But that report could also feed into procurement decision-making the next time a shipper bids out its business to carriers.
More real-time BI outputs might let a company monitor in-transit inventory on a vessel, for instance, but also allow it to decide on a diversion if there is a known problem at the destination port.

Read Full Article

Before Employing BI Tools, Decide First How to Use Their Output