Executive Briefings

Better Lead Generation through Dissolving Discord between Sales and Marketing

How long has it been since your marketing and sales teams got together for a really productive meeting? In reality, the best mindset, strategy and tactics - and the most astute sales and marketing individuals - are for naught without the collaboration of everyone involved. It can be tough to meld inherently diverse viewpoints, but it is a critical and often overlooked step in the lead generation process.

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How long has it been since your marketing and sales teams got together for a really productive meeting? In reality, the best mindset, strategy and tactics - and the most astute sales and marketing individuals - are for naught without the collaboration of everyone involved. It can be tough to meld inherently diverse viewpoints, but it is a critical and often overlooked step in the lead generation process.

READ MORE