Executive Briefings

Big Buzzwords Survive Test of Time

Technology buzzwords change practically yearly, only to be replaced by new ones. Enhancements for PCs, cell phones and handheld devices usually bring new terms to describe them.

In the management world, however, buzzwords (or buzz-terms) generally stick around longer because major changes don't happen as often as consumers think. Every year, companies boast new models with updated features and enhancements, but the major components are unchanged. The automobile industry is a good example. Every year, major automakers showcase new models. The external changes vary from slight to extreme, but engines and the technologies running them change little or not at all.

Many of the technical and business buzzwords and terms coined in the late 1990s are still popular today.

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Technology buzzwords change practically yearly, only to be replaced by new ones. Enhancements for PCs, cell phones and handheld devices usually bring new terms to describe them.

In the management world, however, buzzwords (or buzz-terms) generally stick around longer because major changes don't happen as often as consumers think. Every year, companies boast new models with updated features and enhancements, but the major components are unchanged. The automobile industry is a good example. Every year, major automakers showcase new models. The external changes vary from slight to extreme, but engines and the technologies running them change little or not at all.

Many of the technical and business buzzwords and terms coined in the late 1990s are still popular today.

READ MORE