Executive Briefings

Big Data Comes to Supply Chain, But It Has to Be Employed Properly

Early uses of big data were concentrated in two areas: customer segmentation/marketing effectiveness, and financial services, particularly in trading. Recently, supply chain has become the "next big thing."

As every fan of "Raiders of the Lost Ark" knows, Indiana Jones found the Ark of the Covenant first. The Germans had far greater manpower and resources and they were more efficient, but they were competently digging a hole in the wrong place. The same goes for using big data in supply chain optimization. You could have the most efficient process in the world, but if you're making the wrong amount of the wrong product, it will hurt your business.

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As every fan of "Raiders of the Lost Ark" knows, Indiana Jones found the Ark of the Covenant first. The Germans had far greater manpower and resources and they were more efficient, but they were competently digging a hole in the wrong place. The same goes for using big data in supply chain optimization. You could have the most efficient process in the world, but if you're making the wrong amount of the wrong product, it will hurt your business.

Read Full Article