Executive Briefings

Black Friday? Cyber Monday Is Where Retail Action Is

Observers expect more Cyber Monday promotions than ever this year, as retailers look to e-commerce to boost holiday shopping sales. Shop.org, the National Retail Federation's digital division, reported that 83.7 percent of internet retailers surveyed plan special promotions for the Monday after Thanksgiving. That's up from 72.2 percent last year. The group's eHoliday Survey found that 38.8 percent of online retailers plan specific deals, while 32.7 percent plan email campaigns and 24.5 percent plan one-day sales. About 23 percent will offer free shipping on all purchases, according to Shop.org.
Source: Information Week

Observers expect more Cyber Monday promotions than ever this year, as retailers look to e-commerce to boost holiday shopping sales. Shop.org, the National Retail Federation's digital division, reported that 83.7 percent of internet retailers surveyed plan special promotions for the Monday after Thanksgiving. That's up from 72.2 percent last year. The group's eHoliday Survey found that 38.8 percent of online retailers plan specific deals, while 32.7 percent plan email campaigns and 24.5 percent plan one-day sales. About 23 percent will offer free shipping on all purchases, according to Shop.org.
Source: Information Week