Executive Briefings

BlueStar Inks New Distribution Pact With Psion in Mexico

BlueStar, a global distributor of automatic data capture, mobility, point-of-sale and radio frequency technology products, has entered into a new distribution agreement with Psion for Mexico.

Psion is a provider of mobile computing systems. The deal allows BlueStar to expand its distribution of Psion's rugged handheld devices, vehicle-mount computers and connectivity products for the Mexican market. BlueStar provides bundled offerings with hardware, software and accessories under one SKU. Its technology is designed for a number of verticals, including manufacturing, warehousing, transportation and distribution. BlueStar works exclusively with value-added resellers. Psion designs its rugged handhelds around an "open-innovation" business model.

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Psion is a provider of mobile computing systems. The deal allows BlueStar to expand its distribution of Psion's rugged handheld devices, vehicle-mount computers and connectivity products for the Mexican market. BlueStar provides bundled offerings with hardware, software and accessories under one SKU. Its technology is designed for a number of verticals, including manufacturing, warehousing, transportation and distribution. BlueStar works exclusively with value-added resellers. Psion designs its rugged handhelds around an "open-innovation" business model.

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