Executive Briefings

'Build Your Wave (of Momentum), Then Ride It'

How can a company deliver continuous, exceptional growth, year after year? J. C. Larreche, a professor of marketing at INSEAD, answers that question in his book, The Momentum Effect: How to Ignite Exceptional Growth. According to the author's research, momentum-powered firms delivered 80 percent more shareholder value than their slower rivals. "Momentum leaders are not lucky--they are smart," he says. "They have discovered the source of momentum and, with it, the beginnings of a smarter way to exceptional growth. Managers often talk about 'riding the wave.' Momentum leaders aren't that passive. They live by this motto: First build your wave, then ride it."
Source: Wharton School of Business, http://knowledge.wharton.upenn.edu/article.cfm;jsessionid=a830333f931c31363837?articleid=2033

How can a company deliver continuous, exceptional growth, year after year? J. C. Larreche, a professor of marketing at INSEAD, answers that question in his book, The Momentum Effect: How to Ignite Exceptional Growth. According to the author's research, momentum-powered firms delivered 80 percent more shareholder value than their slower rivals. "Momentum leaders are not lucky--they are smart," he says. "They have discovered the source of momentum and, with it, the beginnings of a smarter way to exceptional growth. Managers often talk about 'riding the wave.' Momentum leaders aren't that passive. They live by this motto: First build your wave, then ride it."
Source: Wharton School of Business, http://knowledge.wharton.upenn.edu/article.cfm;jsessionid=a830333f931c31363837?articleid=2033