Executive Briefings

Businesses Ignore Using Social Media at Their Peril

It doesn't matter how large or small, what you do, or who is your demographic, there is a place for every business on social media.

According to a study by app maker Locket, the average person unlocks their phone 110 times a day. Americans spend more time checking their social media accounts than any other major internet activity, including email. A huge audience is one of social media's big advantages.

Before making assumptions about social media it is important to take a close look at statistics. Here are a few numbers that may surprise you.

• Facebook has 1.393 billion monthly active users
• The largest growing demographic on Twitter are grandparents
• 300 hours of video are uploaded to YouTube every minute
• LinkedIn reaches 200 countries and territories

Social media is not just for teenagers and college students. In fact, MHI's Facebook receives the highest levels of engagement from men age 45-54 and Women age 35-44. Chances are your target audience is talking, posting, sharing and liking on social media.

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According to a study by app maker Locket, the average person unlocks their phone 110 times a day. Americans spend more time checking their social media accounts than any other major internet activity, including email. A huge audience is one of social media's big advantages.

Before making assumptions about social media it is important to take a close look at statistics. Here are a few numbers that may surprise you.

• Facebook has 1.393 billion monthly active users
• The largest growing demographic on Twitter are grandparents
• 300 hours of video are uploaded to YouTube every minute
• LinkedIn reaches 200 countries and territories

Social media is not just for teenagers and college students. In fact, MHI's Facebook receives the highest levels of engagement from men age 45-54 and Women age 35-44. Chances are your target audience is talking, posting, sharing and liking on social media.

Read Full Article