Executive Briefings

Can GM Now Move to Configure-to-Order Value Chain?

The bankruptcy of General Motors is an opportunity to create a new value chain. Specifically, it creates an opportunity to move to a configure-to-order value chain with a stronger service component. What if GM were to take one of its surviving brands, say Cadillac, and move to selling configured cars over the internet the way Dell sells computers?
Source: ARC Advisory Group

The bankruptcy of General Motors is an opportunity to create a new value chain. Specifically, it creates an opportunity to move to a configure-to-order value chain with a stronger service component. What if GM were to take one of its surviving brands, say Cadillac, and move to selling configured cars over the internet the way Dell sells computers?
Source: ARC Advisory Group