Can Innovation Be Organized, Structured and Repeated?
By: Industry Week 07.31.2012
When innovation comes to mind, the first thing people might think of is creativity, spontaneity or a momentary stroke of genius. But can innovation occur out of a structured, repeatable process?
The answer, in short, is yes.
In fact, in order to build a long-term culture of sustained innovation, a structured process must be put into place especially in idea generation or ideation.
Although it sounds counter-intuitive to say "structure" and "ideation" in the same sentence, organizations need to conduct at least two ideation sessions each year in order to foster continued growth.
A good innovation leader has the foresight to schedule regular ideation sessions year after year, and not just when sales are dwindling.