Executive Briefings

Can Marketing and Sales Get Along?

They have no choice, says Rick Kean managing director of the Business Marketing Institute, LLC. Companies are looking to their sales and marketing departments for ways to optimize processes, cut costs and boost customer service. Kean talks about how the disconnect between sales and marketing can be eliminated. [Run Time (Min.): 9:20]

They have no choice, says Rick Kean managing director of the Business Marketing Institute, LLC. Companies are looking to their sales and marketing departments for ways to optimize processes, cut costs and boost customer service. Kean talks about how the disconnect between sales and marketing can be eliminated. [Run Time (Min.): 9:20]