Executive Briefings

Cell Phone Store Uses RFID to Update Prices on Stock Daily

In the past, when employees at T-Mobile Austria's stores began each work day, one of the first tasks performed involved updating prices and other product details. Workers printed and cut out paper labels, both before store hours and again during lunch breaks. Thanks to the installation of RFID-based electronic shelf labels from ZBD Solutions, the staff has reduced that labor time by approximately 40 percent.

T-Mobile Austria sought a more effective method of updating pricing and product information within its stores in a uniform manner. "Paper labels proved to be highly inefficient and very labor-intensive, often taking store staff away from selling," says David Rogers, ZBD Solutions' sales and marketing director. What's more, he notes, there was no guarantee that changes were updated accurately at each store.

In order to update product and pricing information in-store, staff members had to either arrive at work 30 minutes early and manually cut out the paper labels, or perform this task during breaks.

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T-Mobile Austria sought a more effective method of updating pricing and product information within its stores in a uniform manner. "Paper labels proved to be highly inefficient and very labor-intensive, often taking store staff away from selling," says David Rogers, ZBD Solutions' sales and marketing director. What's more, he notes, there was no guarantee that changes were updated accurately at each store.

In order to update product and pricing information in-store, staff members had to either arrive at work 30 minutes early and manually cut out the paper labels, or perform this task during breaks.

Read Full Article