Executive Briefings

China Will Continue to Appeal to Companies, But They Must Be Aware of the Country's Unique Qualities

Most large consumer-facing companies realize that they will need China to power their growth in the next decade. But to keep pace, these companies will also need to understand the economic, societal and demographic changes shaping the profiles of consumers and the way they spend. This is no easy task not only because of the fast pace of growth and subsequent changes in the Chinese way of life but also because of the vast economic and demographic differences across the country.

Many of the changes taking place in China are common features of rapid industrialization: rising incomes, urban living, better education, postponed life stages, and greater mobility. Japan saw similar changes in the 1950s and 1960s, as did South Korea and Taiwan in the 1980s.

But some unique factors are also at work, such as the government's one-child policy and the marked economic imbalances among regions. Analysis reveals important insights into the likely demographic and socio-demographic profiles of Chinese consumers at the end of this decade.

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Keywords: China, Business Strategy Alignment, Supply Chain Analysis & Consulting, Global Supply Chain Management, One-Child Policy, China Demographics

Many of the changes taking place in China are common features of rapid industrialization: rising incomes, urban living, better education, postponed life stages, and greater mobility. Japan saw similar changes in the 1950s and 1960s, as did South Korea and Taiwan in the 1980s.

But some unique factors are also at work, such as the government's one-child policy and the marked economic imbalances among regions. Analysis reveals important insights into the likely demographic and socio-demographic profiles of Chinese consumers at the end of this decade.

Read Full Article


Keywords: China, Business Strategy Alignment, Supply Chain Analysis & Consulting, Global Supply Chain Management, One-Child Policy, China Demographics