Executive Briefings

Chinese Continue Their Online Buying Spree of Goods from Abroad

More than 15 percent of Chinese will purchase e-commerce goods from abroad this year, according to a recent eMarketer report.

These 181.2 million e-commerce customers will represent a 41.6 percent increase over 2015, when 128 million Chinese engaged in cross-border online purchases.

EMarketer projects that, in 2016, China's digital shoppers will spend an average of $473.26 per person on foreign goods, up from $446.33 last year. By 2020, the online research company anticipates that half of China's digital shoppers – somewhere in the region of 700 million people – will be buying foreign products online, with total sales reaching an estimated $157.7bn.

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These 181.2 million e-commerce customers will represent a 41.6 percent increase over 2015, when 128 million Chinese engaged in cross-border online purchases.

EMarketer projects that, in 2016, China's digital shoppers will spend an average of $473.26 per person on foreign goods, up from $446.33 last year. By 2020, the online research company anticipates that half of China's digital shoppers – somewhere in the region of 700 million people – will be buying foreign products online, with total sales reaching an estimated $157.7bn.

Read Full Article