Executive Briefings

'Click and Collect' Beyond Ability of Many Retailers Looking to Compete with Amazon

A "hat trick" refers to scoring three goals in a game. A remarkable feat for most players and certainly worthy of doffing your hat to honor the player. In magic, a hat trick describes the infamous illusion of pulling something out of an empty hat, typically a rabbit.

'Click and Collect' Beyond Ability of Many Retailers Looking to Compete with Amazon

Both of these could describe the hat trick that retailers are trying to pull off with "click and collect" strategies. On the one hand, consumers are eager for the magic of going online with a click to purchase an item they can collect from a store. On the other hand, click and collect is a remarkable feat that most retailers struggle to pull off. Is click and collect the future of retail, or simply a reach too far in an attempt to compete with Amazon?

Why this is important: Omnichannel consumers are spoiled -- they want it their way! While click and collect might be consumer utopia, it is a remarkable feat which quite simply is beyond the reach of many retailers desperate to compete with Amazon.

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Both of these could describe the hat trick that retailers are trying to pull off with "click and collect" strategies. On the one hand, consumers are eager for the magic of going online with a click to purchase an item they can collect from a store. On the other hand, click and collect is a remarkable feat that most retailers struggle to pull off. Is click and collect the future of retail, or simply a reach too far in an attempt to compete with Amazon?

Why this is important: Omnichannel consumers are spoiled -- they want it their way! While click and collect might be consumer utopia, it is a remarkable feat which quite simply is beyond the reach of many retailers desperate to compete with Amazon.

Read Full Article

'Click and Collect' Beyond Ability of Many Retailers Looking to Compete with Amazon