Executive Briefings

Close Supplier Partnerships Help Burton Snowboards Stay on Top

Forging close relationships with contract manufacturers and suppliers is a key strategy for Burton Snowboards, a leader in the market for snowboards and snowboarding accessories. Burton depends on these partners, mostly located in Asia, to help it meet the supply chain challenges of a concentrated selling season and of products that must be both technology- and fashion-forward. [Run Time (Min:) 7:39]

Forging close relationships with contract manufacturers and suppliers is a key strategy for Burton Snowboards, a leader in the market for snowboards and snowboarding accessories. Burton depends on these partners, mostly located in Asia, to help it meet the supply chain challenges of a concentrated selling season and of products that must be both technology- and fashion-forward. [Run Time (Min:) 7:39]