Executive Briefings

Clothing No. 1 Item Online Shoppers Purchase

Apparel is the most popular retail category among all channels, according to a survey by OneStop Internet. The survey revealed that apparel is driving online growth, with 45 percent of respondents saying they plan to buy more clothing online than any other retail category in the next year.

Out of the 80 percent of respondents who said they made an apparel purchase within the past year, 75 percent said they made an online clothing purchase. Fifty-two percent of them said they plan to make more online clothing purchases over the next 12 months.

When shopping for apparel, 58.5 percent respondents said they did so from a desktop computer or tablet.

The survey also revealed a substantial growth opportunity for online apparel retailers. A quarter of respondents said they did not make any online purchases within the last year but plan to do so over the next 12 months.

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Out of the 80 percent of respondents who said they made an apparel purchase within the past year, 75 percent said they made an online clothing purchase. Fifty-two percent of them said they plan to make more online clothing purchases over the next 12 months.

When shopping for apparel, 58.5 percent respondents said they did so from a desktop computer or tablet.

The survey also revealed a substantial growth opportunity for online apparel retailers. A quarter of respondents said they did not make any online purchases within the last year but plan to do so over the next 12 months.

Read Full Article