Executive Briefings

Collaborative Planning Gets Strategic

Collaborative forecasting between retailers and manufacturers is moving beyond short-term, tactical activities to more strategic, longer-term planning, says David Johnston, senior vice president of JDA Software Group. He explains what is driving this change and how it is enabling partners to better manage demand from the store all the way back to the manufacturer. [Run Time (Min): 12:49]


Collaborative forecasting between retailers and manufacturers is moving beyond short-term, tactical activities to more strategic, longer-term planning, says David Johnston, senior vice president of JDA Software Group. He explains what is driving this change and how it is enabling partners to better manage demand from the store all the way back to the manufacturer. [Run Time (Min): 12:49]