Executive Briefings

Combating Volatility and Forecast Error

Robert Byrne, CEO of Terra Technology, discusses highlights of Terra's 2012 benchmarking study on forecasting, which is based on raw data collected from the major CPG companies that are Terra's customers. Byrne explains why forecast accuracy is moving in the wrong direction and what companies can do to correct this trend. [Run Time (Min.): 6:27]

Robert Byrne, CEO of Terra Technology, discusses highlights of Terra's 2012 benchmarking study on forecasting, which is based on raw data collected from the major CPG companies that are Terra's customers. Byrne explains why forecast accuracy is moving in the wrong direction and what companies can do to correct this trend. [Run Time (Min.): 6:27]