Executive Briefings

Companies Recognize They Need to Improve Their Mobile Presence, Study Finds

A report on customer's mobile experience with large companies has revealed that only 21 percent of supply chain companies ranked their company's mobile presence at 90 percent or above.

The State of the Mobile Experience Report, a report which surveyed nearly 300 key influences and decision makers across retail, finance and supply chain industries shows that “many companies understand the advantages of a strong mobile user experience and are making the necessary investments in digital technologies.”

Commissioned through Pointsource, the report also shows that the majority “still report dissatisfaction with their current mobile experience.”

According to the report, 54 percent of supply chain respondents struggle with managing inventory, 52 percent with quality assurance, 48 percent with generally inefficient processes and 33 percent with outdated information.

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The State of the Mobile Experience Report, a report which surveyed nearly 300 key influences and decision makers across retail, finance and supply chain industries shows that “many companies understand the advantages of a strong mobile user experience and are making the necessary investments in digital technologies.”

Commissioned through Pointsource, the report also shows that the majority “still report dissatisfaction with their current mobile experience.”

According to the report, 54 percent of supply chain respondents struggle with managing inventory, 52 percent with quality assurance, 48 percent with generally inefficient processes and 33 percent with outdated information.

Read Full Article