Executive Briefings

Consumer-Generated Content Gives Turtle Wax Website New Shine

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.

Prior to implementing consumer-generated content, the brand realized it was losing relevance and trust with its target consumers.

Turtle Wax realized it needed to get content to its customers, and that its business could benefit from other types of consumer-generated content as well. The company also shares consumers' photos and videos which display the use of Turtle Wax products.

In less than six months, Turtle Wax was able to curate photos posted online to its product pages; the content has seen more than 125,000 interactions.

“Once we started to get these really great reviews on our website, we wanted to figure out how to push that content out and get more consumers to read the reviews,” said Courtney Lauer, marketing manager for Turtle Wax. “We also wanted to expand the types of consumer-generated content we shared, since our product category lends itself so well to showing results through visual content, not just reviews.”

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Prior to implementing consumer-generated content, the brand realized it was losing relevance and trust with its target consumers.

Turtle Wax realized it needed to get content to its customers, and that its business could benefit from other types of consumer-generated content as well. The company also shares consumers' photos and videos which display the use of Turtle Wax products.

In less than six months, Turtle Wax was able to curate photos posted online to its product pages; the content has seen more than 125,000 interactions.

“Once we started to get these really great reviews on our website, we wanted to figure out how to push that content out and get more consumers to read the reviews,” said Courtney Lauer, marketing manager for Turtle Wax. “We also wanted to expand the types of consumer-generated content we shared, since our product category lends itself so well to showing results through visual content, not just reviews.”

Read Full Article