Executive Briefings

Coping With the Issue of Product Cannibalization

Scott Webb, assistant professor of logistics at Georgia Southern University, shows how companies can avoid "cannabilizing" their existing product lines -- and how they can strategically employ the practice as well. [Run Time (Min.): 12:18]

Scott Webb, assistant professor of logistics at Georgia Southern University, shows how companies can avoid "cannabilizing" their existing product lines -- and how they can strategically employ the practice as well. [Run Time (Min.): 12:18]