Executive Briefings

Cost Cutting? Don't Get Rid of Customer Service.

The simple fact is this: Reducing customer service is the last thing companies should do in a recession, given that it is a buyer's market. Customers are receiving multiple offers from aggressive competitors and switching suppliers at the first sign of poor service.
Companies need paying customers to survive and succeed in a shrinking economy. For that reason, astute executives recognize the need to make prudent, strategic investments in customer service--even, and especially, in a down market.
Source: CRM Buyer

The simple fact is this: Reducing customer service is the last thing companies should do in a recession, given that it is a buyer's market. Customers are receiving multiple offers from aggressive competitors and switching suppliers at the first sign of poor service.
Companies need paying customers to survive and succeed in a shrinking economy. For that reason, astute executives recognize the need to make prudent, strategic investments in customer service--even, and especially, in a down market.
Source: CRM Buyer