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Cost, Not Quick Delivery, Uppermost in Minds of Those Buying Online, Report Finds

While more peak-season shopping will likely be done online this year than ever before in North America, one of the most important factors in a shopper's decision to use the web will be cost rather than speed of delivery, according to a consumer survey conducted by Canadian parcel and freight service Purolator International, along with the Stony Brook University Center for Survey Research.

Cost, Not Quick Delivery, Uppermost in Minds of Those Buying Online, Report Finds

In a series of random interviews conducted with Canadian and American consumers between Dec. 23, 2014, and Feb. 4, 2015, Purolator found that 78 percent of respondents from Canada and 58 percent of those from the U.S. opted for shipping that took four days or longer. Almost half of Canadian shoppers listed taxes and tariffs on goods as a "very important" factor in their decision to buy online. A majority of online shoppers in both countries considered the postal service an acceptable alternative to other delivery services.

The Purolator survey also revealed that 55 percent of American shoppers and 65 percent of Canadians will very often or always adjust their delivery date to a longer period to reduce shipping cost. Procrastinators – 53 percent of Americans and 43 percent of Canadians – surveyed said that they decided not to even buy an item if it’s not going to make it to the recipient in time for Christmas.

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In a series of random interviews conducted with Canadian and American consumers between Dec. 23, 2014, and Feb. 4, 2015, Purolator found that 78 percent of respondents from Canada and 58 percent of those from the U.S. opted for shipping that took four days or longer. Almost half of Canadian shoppers listed taxes and tariffs on goods as a "very important" factor in their decision to buy online. A majority of online shoppers in both countries considered the postal service an acceptable alternative to other delivery services.

The Purolator survey also revealed that 55 percent of American shoppers and 65 percent of Canadians will very often or always adjust their delivery date to a longer period to reduce shipping cost. Procrastinators – 53 percent of Americans and 43 percent of Canadians – surveyed said that they decided not to even buy an item if it’s not going to make it to the recipient in time for Christmas.

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Cost, Not Quick Delivery, Uppermost in Minds of Those Buying Online, Report Finds