Executive Briefings

Creative Forecast: How Marketing Will Change In 2013

In part one of a two-part series, creative professionals forecast how tech and social changes will impact marketing and how they are going to up their creative game in 2013.

Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and issues that will be of increased relevance in the coming year. The continued growth of mobile, the explosion of data, the evolution of content marketing--all factors that will shape the marketing landscape in 2013 and beyond.

But how will these issues actually play out in the industry and what impact will they have on brand creativity? And what are the other big trends that will define marketing this year?

We asked several advertising players from different disciplines and creative companies to weigh in on what they thought would have the biggest impact on their job in the coming year. Part one, below, we include responses from ad "creatives" and marketers.

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In part one of a two-part series, creative professionals forecast how tech and social changes will impact marketing and how they are going to up their creative game in 2013.

Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and issues that will be of increased relevance in the coming year. The continued growth of mobile, the explosion of data, the evolution of content marketing--all factors that will shape the marketing landscape in 2013 and beyond.

But how will these issues actually play out in the industry and what impact will they have on brand creativity? And what are the other big trends that will define marketing this year?

We asked several advertising players from different disciplines and creative companies to weigh in on what they thought would have the biggest impact on their job in the coming year. Part one, below, we include responses from ad "creatives" and marketers.

READ MORE