Executive Briefings

CRM Comes in Number of 'Flavors' These Days

Even though CRM solutions are very "trendy" and in demand these days, CRM solutions do not follow a "one size fits all" approach.

Medium and large enterprises have very specific CRM needs which are not typically applicable to small organizations, and these needs often require specific solutions or extensions to standard CRM solutions. For example, utility companies with tens of thousands of clients will likely need a field service extension of CRM. Also, companies that sell mass produced goods generally need more online retail options than the largest players such as Etsy or Yahoo, and will likely be interested in an ecommerce extension of CRM.

In addition, partner relationship management and global business management are important business aspects that need support in a CRM solution for larger enterprises but not necessarily in solutions for smaller companies. Larger companies often depend on a larger number of partners that differ in language, culture and products/services, and therefore need to harmonize business practices across customer, employee and partner bases internationally.

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Keywords: supply chain management IT, supply chain solutions, ecommerce, customized CRM

Medium and large enterprises have very specific CRM needs which are not typically applicable to small organizations, and these needs often require specific solutions or extensions to standard CRM solutions. For example, utility companies with tens of thousands of clients will likely need a field service extension of CRM. Also, companies that sell mass produced goods generally need more online retail options than the largest players such as Etsy or Yahoo, and will likely be interested in an ecommerce extension of CRM.

In addition, partner relationship management and global business management are important business aspects that need support in a CRM solution for larger enterprises but not necessarily in solutions for smaller companies. Larger companies often depend on a larger number of partners that differ in language, culture and products/services, and therefore need to harmonize business practices across customer, employee and partner bases internationally.

Read Full Article


Keywords: supply chain management IT, supply chain solutions, ecommerce, customized CRM