Executive Briefings

Customer Analytics Help Netflix to Know What Your Tastes Are

Netflix executives John Ciancutti and Todd Yellin are trying to create a video-recommendation system that knows you better than an old friend. It's a critical mission as Netflix faces pressure from its internet video rivals and subscribers still smarting from recent price hikes.

A big part of Netflix's future rides on how much Ciancutti, Yellin and about 150 engineers can improve the software that draws up lists of TV shows and movies that might appeal to each of the video-subscription service's 26 million customers.

Netflix has spent 13 years learning viewers' disparate tastes so it can point out movies they might enjoy. It has become good enough to figure out which romantic comedies might still appeal to subscribers who favor action flicks.

Read Full Article


Keywords: Business Strategy Alignment, Global Supply Chain Management, Business Intelligence & Analytics, Customer Relationship Mgmt., Technology, Retail, Online Tracking

A big part of Netflix's future rides on how much Ciancutti, Yellin and about 150 engineers can improve the software that draws up lists of TV shows and movies that might appeal to each of the video-subscription service's 26 million customers.

Netflix has spent 13 years learning viewers' disparate tastes so it can point out movies they might enjoy. It has become good enough to figure out which romantic comedies might still appeal to subscribers who favor action flicks.

Read Full Article


Keywords: Business Strategy Alignment, Global Supply Chain Management, Business Intelligence & Analytics, Customer Relationship Mgmt., Technology, Retail, Online Tracking