Executive Briefings

Cutting Through the Bureaucracy to Bring Innovative Ideas to Reality

What if you weren't just delivering meat to stores for sale but doing something more disruptive - like selling 40-pound packages of raw meat out of the back of refrigerated trucks? What kind of bureaucratic fat would you have to cut through then?

Cutting Through the Bureaucracy to Bring Innovative Ideas to Reality

Someone with a view on that is Mike Conrad, the chief executive officer of Washington-based Zaycon Foods. Since 2009, the company has been buying truckloads of meat from processing plants, driving the shipments to church parking lots across the 48 contiguous states, and selling the meat in bulk quantities to bargain-minded buyers.

Conrad says that buying Zaycon's bulk packages can save customers anywhere from $2 to nearly $20 a pound compared with grocery store prices, depending on whether they're buying boneless skinless chicken or wild salmon. And by cutting distributors and traditional retailers out of the supply chain, Conrad says Zaycon's meat is fresher than what most people are used to eating.

Two crucial ingredients in Zaycon's secret sauce? First, the company pre-sells the meat online, so it doesn't have to lay out its own money before taking hold of a shipment. Second, the company doesn't handle the meat"”neither to clean it nor to break down large containers into smaller portions.

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Keywords: food logistics, food safety laws, raw meat distribution, food supply chain, supply chain management, supply chain risk management, value chain

Someone with a view on that is Mike Conrad, the chief executive officer of Washington-based Zaycon Foods. Since 2009, the company has been buying truckloads of meat from processing plants, driving the shipments to church parking lots across the 48 contiguous states, and selling the meat in bulk quantities to bargain-minded buyers.

Conrad says that buying Zaycon's bulk packages can save customers anywhere from $2 to nearly $20 a pound compared with grocery store prices, depending on whether they're buying boneless skinless chicken or wild salmon. And by cutting distributors and traditional retailers out of the supply chain, Conrad says Zaycon's meat is fresher than what most people are used to eating.

Two crucial ingredients in Zaycon's secret sauce? First, the company pre-sells the meat online, so it doesn't have to lay out its own money before taking hold of a shipment. Second, the company doesn't handle the meat"”neither to clean it nor to break down large containers into smaller portions.

Read Full Article


Keywords: food logistics, food safety laws, raw meat distribution, food supply chain, supply chain management, supply chain risk management, value chain

Cutting Through the Bureaucracy to Bring Innovative Ideas to Reality