Executive Briefings

Daymon Worldwide Launches New Global Logistics Unit

Daymon Worldwide, a provider of brand-building and sourcing services for retail, has formed a new unit dedicated to transportation management and logistics support for retailers and suppliers.

The creation of Daymon Global Logistics stems from a strategic relationship with Echo Global Logistics, a vendor of transportation and supply-chain management services. The combination of Daymon's expertise in transportation sourcing with Echo's proprietary technology and carrier network will provide customers with a one-stop offering, the companies said. Echo maintains a network of more than 24,000 carriers, along with a customized Web portal to ensure visibility and control of the supply chain. Daymon Worldwide's expertise includes branding and strategy, private-brand development and shopper marketing.

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The creation of Daymon Global Logistics stems from a strategic relationship with Echo Global Logistics, a vendor of transportation and supply-chain management services. The combination of Daymon's expertise in transportation sourcing with Echo's proprietary technology and carrier network will provide customers with a one-stop offering, the companies said. Echo maintains a network of more than 24,000 carriers, along with a customized Web portal to ensure visibility and control of the supply chain. Daymon Worldwide's expertise includes branding and strategy, private-brand development and shopper marketing.

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