Executive Briefings

Dell Makes Millions on Twitter, But Twitter Can't Make a Profit

Dell says it has surpassed $3m in sales attributed to Twitter, and the online social network, which has yet to make a profit, is watching closely.
Dell sells refurbished systems through Twitter at @DellOutlet, which the computer maker says has more than 600,000 followers. Since launching @DellOutlet in 2007, the company has taken in more than $2m in sales directly attributed to Twitter and another $1m from people who start at Twitter and then move on to buy a new computer somewhere else on the Dell Web site, Stefanie Nelson, who manages the Twitter account, says.
Source: Information Week

Dell says it has surpassed $3m in sales attributed to Twitter, and the online social network, which has yet to make a profit, is watching closely.
Dell sells refurbished systems through Twitter at @DellOutlet, which the computer maker says has more than 600,000 followers. Since launching @DellOutlet in 2007, the company has taken in more than $2m in sales directly attributed to Twitter and another $1m from people who start at Twitter and then move on to buy a new computer somewhere else on the Dell Web site, Stefanie Nelson, who manages the Twitter account, says.
Source: Information Week