Executive Briefings

Demand-Driven Consumer Companies

There is a wealth of retailer data available to help consumer products companies become demand-driven, says Rob Byrne, president and CEO of Terra Technology. But many companies clearly need help in taking advantage of these resources. [Run Time (Min:) 7:59]

There is a wealth of retailer data available to help consumer products companies become demand-driven, says Rob Byrne, president and CEO of Terra Technology. But many companies clearly need help in taking advantage of these resources. [Run Time (Min:) 7:59]