Executive Briefings

Digital Technology Greatly Benefits CPG, Food & Beverage Companies, Report Finds

Digital transformation is connecting billions of people worldwide, empowering consumers and enabling consumer packaged goods companies to manage the enterprise more effectively and efficiently to drive growth, according to Thriving in a Connected World, the Grocery Manufacturers Association and PwC US 2011 Food, Beverage, and Consumer Products financial performance report.

According to the report, based on public information from 148 companies in the food, beverage and consumer products sector, major opportunities for CPG companies are being created with digital technologies. For example, business mobility has been shown to boost productivity in sales, supply chains, distribution centers and stores, as well as to contribute to individual productivity.

The report suggests that workforce productivity should be viewed through three lenses: mobility on the floor where workers use their digital devices for instant information; in the field where mobile employees can make decisions on the spot with their devices; and in flight where sales representatives, who historically traveled to each location to analyze performance, now use mobile technology to monitor activity, thereby increasing productivity.

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Digital transformation is connecting billions of people worldwide, empowering consumers and enabling consumer packaged goods companies to manage the enterprise more effectively and efficiently to drive growth, according to Thriving in a Connected World, the Grocery Manufacturers Association and PwC US 2011 Food, Beverage, and Consumer Products financial performance report.

According to the report, based on public information from 148 companies in the food, beverage and consumer products sector, major opportunities for CPG companies are being created with digital technologies. For example, business mobility has been shown to boost productivity in sales, supply chains, distribution centers and stores, as well as to contribute to individual productivity.

The report suggests that workforce productivity should be viewed through three lenses: mobility on the floor where workers use their digital devices for instant information; in the field where mobile employees can make decisions on the spot with their devices; and in flight where sales representatives, who historically traveled to each location to analyze performance, now use mobile technology to monitor activity, thereby increasing productivity.

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