Executive Briefings

Digitally-savvy Millennials Said Likely to Shop in Brick-and-Mortar Stores on Thanksgiving

Millennials may be digital natives, but for all their supposed reliance on mobile devices, this group is more likely to shop on Thanksgiving Day and do so in stores, according to a new survey by location-based mobile platform Retale.

The majority of shoppers - 54 percent of all respondents - don't plan on shopping in-store this year on Thanksgiving, versus 46 percent who say they do. When asked to identify what they think about retail stores being open on Thanksgiving Day, 46 percent also responded negatively, with 33 percent saying "I hate it" and 13 percent calling it "annoying."

But not millennials. Just 37 percent of 18- to 34-year-olds held negative views of retailers being open on Thanksgiving Day, and 57 percent said they plan to shop in-store on that day.

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The majority of shoppers - 54 percent of all respondents - don't plan on shopping in-store this year on Thanksgiving, versus 46 percent who say they do. When asked to identify what they think about retail stores being open on Thanksgiving Day, 46 percent also responded negatively, with 33 percent saying "I hate it" and 13 percent calling it "annoying."

But not millennials. Just 37 percent of 18- to 34-year-olds held negative views of retailers being open on Thanksgiving Day, and 57 percent said they plan to shop in-store on that day.

Read Full Article