Executive Briefings

Does Amway's Decision to Build Plant in U.S. Exemplify Renaissance in American Manufacturing?

China has become the biggest market for Amway's nutritional supplements. But three years ago, when the icon of multi-level marketing faced a decision as to whether to build a state-of-the-art supplement plant in China or in the U.S., Amway chose to erect it down the road from its global headquarters in Ada, Michigan. It's typical of a renaissance in U.S. manufacturing.

"There's a significant premium on reliability, quality and continuous supply" provided by manufacturing in the U.S., says George Calvert, chief supply chain officer for Amway. "And people recognize the U.S. as a market that has very good control over our food quality."

Consequently, Amway just opened the $24m, 120,000-square-foot plant in suburban Grand Rapids.

Multiply Amway's decision by the hundreds, and the resulting mosaic presents a very clear picture of American manufacturing in the early stages of a renaissance. Making stuff has become a significant economic engine again, fueling the U.S. economy.

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Keywords: manufacturing in U.S., future of U.S. manufacturing, Amway manufacturing plant in Michigan

"There's a significant premium on reliability, quality and continuous supply" provided by manufacturing in the U.S., says George Calvert, chief supply chain officer for Amway. "And people recognize the U.S. as a market that has very good control over our food quality."

Consequently, Amway just opened the $24m, 120,000-square-foot plant in suburban Grand Rapids.

Multiply Amway's decision by the hundreds, and the resulting mosaic presents a very clear picture of American manufacturing in the early stages of a renaissance. Making stuff has become a significant economic engine again, fueling the U.S. economy.

Read Full Article


Keywords: manufacturing in U.S., future of U.S. manufacturing, Amway manufacturing plant in Michigan