Executive Briefings

Dow Chemical Finds Myriad Opportunities for RFID

While many companies are still determining whether they want to make the leap into applying radio frequency identification (RFID) technology to their business practices, Dow Chemical is wrestling with the enviable challenge of having to whittle down opportunities.
A call two years ago for RFID project proposals among the company's wide ranging businesses generated more than 450 responses. Dow is already producing concrete results from many of those proposals, including using RFID technology to track hazardous goods shipments, to monitor temperature, pressure and the general condition of individual containers, and even detect termite infestations.
In fact, Midland, Michigan-based Dow has developed one of the more advanced programs for not only identifying how RFID can best be applied to its wide ranging businesses, but also for capturing and sharing best practices.
Source: Baseline, http://www.baselinemag.com

While many companies are still determining whether they want to make the leap into applying radio frequency identification (RFID) technology to their business practices, Dow Chemical is wrestling with the enviable challenge of having to whittle down opportunities.
A call two years ago for RFID project proposals among the company's wide ranging businesses generated more than 450 responses. Dow is already producing concrete results from many of those proposals, including using RFID technology to track hazardous goods shipments, to monitor temperature, pressure and the general condition of individual containers, and even detect termite infestations.
In fact, Midland, Michigan-based Dow has developed one of the more advanced programs for not only identifying how RFID can best be applied to its wide ranging businesses, but also for capturing and sharing best practices.
Source: Baseline, http://www.baselinemag.com