Executive Briefings

Drawing the Omnichannel Roadmap

What does it take to develop an omnichannel roadmap? Joe Dunlap, senior director of supply-chain services with Fortna, lays out the steps that companies need to take. And he explains why the omnichannel is not for everyone. [Run Time (Min.): 8:15]

 

What does it take to develop an omnichannel roadmap? Joe Dunlap, senior director of supply-chain services with Fortna, lays out the steps that companies need to take. And he explains why the omnichannel is not for everyone. [Run Time (Min.): 8:15]