Executive Briefings

Driving Sustainability, Innovation & Performance

Customers are looking for agile solutions that can work on multiples devices, from PCs to iPads to smartphones, says Martin Mrugal, senior vice president of manufacturing & consumer industries at SAP. Moreover, they need so-called orchestration - the ability to mine information from all of these devices at the same time. [Run Time (Min.): 8:32]

Customers are looking for agile solutions that can work on multiples devices, from PCs to iPads to smartphones, says Martin Mrugal, senior vice president of manufacturing & consumer industries at SAP. Moreover, they need so-called orchestration - the ability to mine information from all of these devices at the same time. [Run Time (Min.): 8:32]