Executive Briefings

E-commerce Fundamentally Changing B2B Commerce, Just as in B2C World

Businesses are continuing to shift resources from brick-and-mortar and other traditional sales channels to an e-commerce environment. What began primarily for business-to-consumer shopping is being emulated by merchants in the business-to-business sector, and has thus far been successful.

E-commerce Fundamentally Changing B2B Commerce, Just as in B2C World

A recent study conducted by Forrester Research shows that 89 percent of B2B providers said adding e-commerce to their business increased annual revenue by 55 percent. Meanwhile, 81 percent said selling online drove up their average order value by 31 percent.  And in its 2013 State of B2B Procurement Study, Acquity Group found 57 percent of business buyers had purchased goods for their companies online, with 37 percent expecting to spend more of their annual procurement budgets online in 2014.This trend is clear, as more B2B companies are making the move to online sales and with B2B e-commerce now already more than double that of B2C e-commerce.

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A recent study conducted by Forrester Research shows that 89 percent of B2B providers said adding e-commerce to their business increased annual revenue by 55 percent. Meanwhile, 81 percent said selling online drove up their average order value by 31 percent.  And in its 2013 State of B2B Procurement Study, Acquity Group found 57 percent of business buyers had purchased goods for their companies online, with 37 percent expecting to spend more of their annual procurement budgets online in 2014.This trend is clear, as more B2B companies are making the move to online sales and with B2B e-commerce now already more than double that of B2C e-commerce.

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E-commerce Fundamentally Changing B2B Commerce, Just as in B2C World