Executive Briefings

Employing Proper Technology Upfront Could Reduce Returns of Clothing Purchased Online

As most shoppers have experienced, ordering clothes online can occasionally be a shot in the dark – not every item fits the way they'd hoped, nor does every color match the description exactly. This not only annoys consumers, but also retailers when those disgruntled customers send their unwanted items back.

Employing Proper Technology Upfront Could Reduce Returns of Clothing Purchased Online

In 2014 these returns accounted for $642.6bn that retailers are losing worldwide, according to research from IHL Group and OrderDynamics. And the most frustrating part? About $453.4bn of those returns can simply be solved with proper technology in place.

The largest factor leading to unnecessary returns is poor quality or defective items, equaling $162bn in lost revenue -- $62.7bn in North America alone. We've all been there – we bought the perfect shirt only to have the shoulder seam bust open the first time we put it on. While sometimes the root of this problem is human error (aka ordering a smaller size thinking you'll lose 10 pounds in a week), the majority of the time this issue can be resolved proactively on the brand or retailer's end through having the appropriate quality control measures prior to the shirt arriving to inventory, thus ensuring their customers receive the highest quality items.

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In 2014 these returns accounted for $642.6bn that retailers are losing worldwide, according to research from IHL Group and OrderDynamics. And the most frustrating part? About $453.4bn of those returns can simply be solved with proper technology in place.

The largest factor leading to unnecessary returns is poor quality or defective items, equaling $162bn in lost revenue -- $62.7bn in North America alone. We've all been there – we bought the perfect shirt only to have the shoulder seam bust open the first time we put it on. While sometimes the root of this problem is human error (aka ordering a smaller size thinking you'll lose 10 pounds in a week), the majority of the time this issue can be resolved proactively on the brand or retailer's end through having the appropriate quality control measures prior to the shirt arriving to inventory, thus ensuring their customers receive the highest quality items.

Read Full Article

Employing Proper Technology Upfront Could Reduce Returns of Clothing Purchased Online